Has eating become more popular than shopping London's Market

Food has taken London's markets by storm. On a recent trip to some of London's most popular lunchtime spots, Katie Ingham wonders if it really is all glorious?

Think August would be a good time for London’s markets but actually it’s a bit of an iffy one. Being the summer you may expect people to be out in droves, but particularly for local markets that tourists are less likely to visit, business can be slow. Sensible locals vacate the city for warmer climates, you can see the pavements ahead of you and the roads are an eerie kind of quiet. Markets are naturally vibrant places, so it always feels unsettling to hit a lull.

My Thursday hunt for some market action began at Chapel Market in Angel Islington and it was my first interaction here with a trader that got me thinking. When I asked if I could take a photo of his stalled and I explained that it was for I love markets, he replied.

"So what's going on with markets then?" What do you mean I said, "Well there all turning to food." My immediate response was how food stalls bring in good lunch time trade, but on reflection is the popularity of food at London’s markets changing the way we spend our time at them?

"If food stalls are replacing other traders, where are the non-food traders going and what does the future hold for these people at London’s Street Markets?"

Chapel Market in Islington is a traditional affair

Chapel Market is still about as traditional a street market as you can expect to find in London.  It has an honest mix of food, fresh fruit and veg, clothing, flowers, home essentials and more so now, hot food stalls. It’s the type of everyday market that locals should cherish, offering an affordable alternative to supermarkets as well as the high street. I know that markets of this kind aren’t to everyone’s taste, but they do serve a purpose. If you know what you can find there and at competitive prices, then you know you can visit when the need arises.

A few of my favourite regulars are pictured below.

Chapel Market Stall - Local Historic Photos including Arsenal's Icons

Chapel Market Stall - Peruvian Children's Clothing, Toys & Womens' Jewellery

Chapel Market Stall - French & European deli and sandwiches on the go

My next stop through Islington brings me down Rosebery Avenue to Exmouth Market. Exmouth Market is a quaint row of independent shops, well regarded restaurants, coffee shops and drinking holes. It’s off the beaten track nestled between Angel and Clerkenwell, it’s not on a tube stop, so it serves the immediate local area and is a popular spot for workers to take a lunch. The market itself is 100% food and it solely operates for the lunchtime and is already winding down come 2pm. Food stalls can do great business here. It’s a bite size market with about 10-12 stalls on a good day.  One thing that is lacking is somewhere to actually sit and eat, which is why a lot of people head back to their office to eat it. The Ghanaian food stall is a personal favourite. It serves authentic curries with the staple jollof rice. A great way to bring a bit of fire into a dull lunchtime.

More fast bites at Exmouth Market on Rosebery Avenue

Walking on 5 minutes further up Rosebery Avenue you’ll hit Clerkenwell Road. It’s not far from the busy junction of Theobalds Road and Grays Inn Road and home to Camden Council run Leather Lane Market. Leather Lane is an interesting part of London which sits just in front of London’s Diamond Quarter – Hatton Gardens. It used to be a pretty lifeless part of town but now it has a new lease of life with many trendy design and media companies housed there. The high street itself has massively improved over the years. It has many gems. Daddy Donkey who used to run a hugely popular burrito stall on the market has recently opened up there. It has Monmouth Coffee, Kate Kanza a long-time favourite independent shoe shop of mine, and Fully City Bikes bringing their own two-wheel community vibes to the area. It would also be sacrilege not to mention the Falafel King at Sara’s Food Store, here you can sample arguably the best falafels in London.

Food Stalls get ready for a day's trading at Leather Lane Market

It’s not just the high street at Leather Lane that has changed, the market seems to have too. It used to be very in keeping with Chapel Market, however on this visit food traders seemed to be once again winning, which left me wondering where the other non-food traders have gone? With such a huge local work force it seems like a good move to offer more stalls selling lunchtime bites. It seems apparent that although food stalls bring in a strong lunchtime footfall, they don’t necessarily attract the type of person who is likely to spend money on other parts of the market. The question has to be asked is

“Who is actually shopping at London’s street markets?”

Fully City Bikes on Leather Lane

Food is undoubtedly fashionable at moment. The popularity of street Food, topped with our hankering to "eat street," has encouraged new faces to London’s markets. It's  reignited interest which is a great thing, but it does make you wonder where all the other guys gone? If market organisers are simply supplying the demand then why is it that people are less likely to visit their market to shop as opposed to eat? The recession has undoubtedly played a part in tightening our everyday spending of luxury, non-essential goods.

"Eating is a strong contender to shopping as it's a necessity, but it's one that can give great pleasure!"

When considering the purchase of fashion, clothing and accessories at markets, bargain high street basements like Primark have to be mentioned.   Their success has sent shock waves across the industry and even market traders find it hard to compete with their prices. The increase in stalls selling cheap imported goods and replicas has also downgraded quality and variety. Many shoppers are happy to compromise quality over price and ethical reputation isn't a player.

My last stop on my Thursday market trail is a foodie show stopper. White Cross Street. It’s a fine example of how a lively, vibrant lunchtime food market, can completely revive a lost and lonely high street. Situated just off Old Street and close to the Barbican, this is a fantastic place to take lunch. The photos speak for themselves. It’s hugely popular, buzzing and fantastically fragrant. Run by Islington Council this is their most successful market. Maybe it’s the success of this market which has affected the foodie future of neighbouring Chapel Street and Leather Lane Market.

Whitecross Street Market is a lunchtime haven

Navigating your way through the crowds and vast aromas accelerates your appetite. The only difficulty here is deciding what to eat. By the Waitrose end of the market there were a few rather apologetic non-food stalls that in all honesty got swallowed up by the simmering food stalls and hungry punters. Everyone there has only food on the mind and who could blame them.

"Enjoying food is a universal pleasure, which brings people together."

Choosing what to eat is the tricky thing at Whitecross Street Market

Punters can't get enough of Hoxton Beach falafels at Whitecross Street Market

Whitecross Street is proof that food at markets can be a glorious thing. Succulent street food and fast bites are a popular pull. Enjoying food is a universal pleasure, which brings people together. It's clear that the abundance of food available at London's Markets has enhanced the overall market experience. I just hope that eating at markets doesn't become more popular than shopping. Or is it too late?

Blog by Katie Ingham, I Love Markets Director. Tweet us your thoughts @ilovemarkets

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My Food Filled Visit to The Urban Food Fest

Last Saturday I paid a little visit to the lovely people at The Urban Food Fest. If you have never heard of it, it is London's newest street food night market and number 1 on Time Out London's Hot List. It features some of the best street food traders, a fully stocked bar, plentiful seating area with live music and entertainment also thrown into the mix.

It’s given me the hunger and I will defiantly be visiting again, this time on an empty stomach! Here are some of the lovely street food traders that kept all the eager, hungry and maybe slightly tipsy foodies happy. 

The next Urban Food Fest is taking place on September the 7th. Check out our events calender for the full low-down of market action. This is a taster of what to expect!

 

The Crumbery

The Crumbery makes and creates  handcrafted Pastries, Macaroons, Cakes and Confectionery.  Some conventional… some not so conventional. Unfortunately by the time I arrived most of what the Crumberry crew called conventional had been snapped up (rightly so).  I ended up faced with a Wasabi and Passion fruit macaroon. Now, I do not enjoy and therefore consume either of the ingredients, but after a few convincing words from there master-chef Vincent, which mainly consisted of “pretend it’s not passion fruit and wasabi.” I decided to go for it and you know what, it wasn't half bad! 

Golden Sunshine

This family run business keeps to its traditional roots mainly selling rice and jerk chicken. Luckily they still had some remaining for me to try! The jerk sauce came with an amazing kick. I was being polite and just took a small portion, and yes… I live to regret the politeness. True home style cooking turned street food! 

Comptoir Gourmand

Comptoir Gourmand is a fast-growing traditional French patisserie company. They supply around 25 cafes around London, in addition to having 3 cafes of their own. Yet despite this they still have stalls in markets all over London including Borough Market, Spitalfields Market and Venn Street. When I popped to their stall the choice was impossible. After a lengthy decision, breaking the ‘oh no it’s still sunny in September diet’ and holding up the queue, I opted for a Vanilla Slice.  A decision I will never regret. Now I just need to visit and see them at the market for more tasty treats.

Streetzza

First thing to say about Streetzza is WOW! This monster/horse box/wood-oven was rolling out non-stop amazing pizza all night long. There was nothing but queues of hungry people constantly all waiting to taste the delights that a wood oven in a horsebox can make! 

Portena

Portena, Portena, Portena… my favorite of the whole evening. I was lucky enough to arrive in time to a fresh batch of chicken and beef empanadas. To be entirely honest in my naivety, I wasn't entirely sure what I was eating. But I sure am glad I did. It was the most prefect, flavorsome easy to eat street food. My boyfriend insisted to go back and buy more! Also, to make my day even better the lovely chef told me they trade at Borough Market, YEY! As the I Love Markets are situated just down the road. 

Busan Korean

The Busan BBQ is an AmeriKorean food trader. They specialise in marrying American street food classica with Kaorean marinades to make awesome favour combinations. When speaking with them about their food and how it was made, these flavorsome feats sound enitrely unique to Busan. I'm still dreaming of trying their spiced pork belly burger now, i will be hunting them down at the next Urban Food Festival in hope of trying one!  

Mooshie Food

Mooshie is a new concept of Gourmet Street Food which showcases various types of Wild Mushrooms. If you are a mushroom and burger lover, Mooshie food is your dream. However not so much mine! Personally I am not a fan of mushrooms, however the Urban Food Fest people obviously were as they were fresh out when I arrived and their chef was on the run trying to sort out a delivery of more stock! Obviously an unusual and popular choice!